Visitor
You are in town for two nights. You do not know which list is current. You need kid-friendly at 2pm kept apart from a 9pm room. You need the printed price, or a clear “ask the organizer.”
Market and fit
Fit is a town, not a category.
People already solve this with a tourism calendar, a library page, a hotel binder, a Facebook group, and a search. Yoocal is the single desk for that town, with two audiences on it and a host who can pay to be seen.
Fit is proven when three behaviors happen in the same town: a visitor plans on it and comes back next trip, a local uses it on an ordinary week, and a host pays for a second week. Those behaviors are the goal. They are not a measured result yet.
The painful moment
The day is blank, and the calendars disagree.
Local
The visitor sites are priced and voiced for someone who flew in. You want the weekly thing the town actually does, including the free ones.
Host
A free storytime and a $40 tasting both need to be findable. A ticket fee is the wrong tool for the free night. You still want the Saturday people to see you.
Why these towns
Seasonal visitors, split calendars, a local who stays.
A big city already has dense event apps. A resort town and a lake town have a calendar split across a bureau, resorts, a library, and a festival, and a visitor who decides the morning of. That is the opening.
| Beachhead | Towns | Why it is one market | Listings on 2 Oct 2026 |
|---|---|---|---|
| Wasatch corridor | Park City, Heber Valley, Midway | One trip. A guest priced out of Main Street still needs a valley night. A Midway day-tripper still needs the mountain calendar. | 1,695 + 691 + 0 |
| Second mountain | Jackson Hole | The same pattern in another state. Parks, rodeo, a commute over the pass, a town square. | 513 |
| Lake proof | Elkhart Lake, Green Lake | The desk has to work where winter is not ski season. Race weekends, supper clubs, concerts on the water, golf, retreats. | 84 + 53 |
The people
Nine people in each town. Three groups.
Each live desk already names a visitor, a local, and a host. The homepage is the tool they share. The filters are how they get a different list.
Park City
| Group | Person | The line |
|---|---|---|
| Visitor | The Powder Chaser | Wants the evening sorted after a ski day. |
| Visitor | The Sundance Insider | Needs public events separated from invite-only. |
| Visitor | The Family Day-Tripper | Needs kid-friendly plans, not a ski story. |
| Local | The Resort Worker | Wants affordable nights, not tourist pricing. |
| Local | The Established Resident | Wants the town’s own weekly events. |
| Local | The Returning Local | Wants what is on now, not a memory of the town. |
| Host | The Seasonal Restaurant | Needs a fast way to list a night. |
| Host | The Cultural Venue | Wants a real listing, not only a paid boost. |
| Host | The Outdoor Operator | Needs to be found by someone new to town. |
Jackson Hole
| Group | Person | The line |
|---|---|---|
| Visitor | The Steep & Deep Skier | Wants the evening, not a family ski brochure. |
| Visitor | The National Park Explorer | Needs the week prioritized. |
| Visitor | The Ranch & Rodeo Family | Needs kid plans separate from nightlife. |
| Local | The Teton Pass Commuter | Needs to know a night is worth the drive. |
| Local | The Legacy Local | Wants events that are still the town’s. |
| Local | The Seasonal Employee | Needs free and low-friction nights. |
| Host | The Town Square Owner | Needs a fast listing in the busy season. |
| Host | The Outfitter | Needs to be found by a first-time visitor. |
| Host | The Arts Venue | Wants a real place on the desk all year. |
Heber Valley
| Group | Person | The line |
|---|---|---|
| Visitor | The Wasatch Weekender | A night or two from Salt Lake. |
| Visitor | The Festival Traveler | Comes for one big weekend. |
| Visitor | The Park City Overflow Guest | Staying in the valley, looking for a quieter night. |
| Local | The Wasatch County Family | Wants kid weekends close to home. |
| Local | The Newcomer | Learning what the valley actually does. |
| Local | The Longtime Valley Local | Parades, rodeo, and the fair. |
| Host | The Restaurant or Inn | Needs the big weekends filled. |
| Host | The Event Organizer | Needs people from outside the valley. |
| Host | The Outdoor Operator | Boats, horses, and the Nordic center. |
Midway
| Group | Person | The line |
|---|---|---|
| Visitor | The Swiss Charm Day-Tripper | A day from the Wasatch Front. |
| Visitor | The Couples’ Getaway | Dinner and music in one evening. |
| Visitor | The Swiss Days Crowd | Comes for the festival weekend. |
| Local | The Midway Homeowner | Wants concerts in the park. |
| Local | The Young Family | Needs low-cost plans that are actually for kids. |
| Local | The Commuter Local | Wants an evening close to home. |
| Host | The Inn or Resort | Needs midweek visibility. |
| Host | The Main Street Shop | Needs foot traffic on event days. |
| Host | The Event Venue | Wants a public listing with a real page. |
Elkhart Lake
| Group | Person | The line |
|---|---|---|
| Visitor | The Race Weekend Fan | Wants the village between sessions. |
| Visitor | The Lake Resort Couple | A short stay, not only the track. |
| Visitor | The Off-Season Escapist | A quiet weekend outside race season. |
| Local | The Village Year-Rounder | Community events, not only race week. |
| Local | The Seasonal Worker | Needs an affordable night off shift. |
| Local | The Lake-House Owner | A short weekend, used well. |
| Host | The Supper Club | Needs Friday and race-weekend tables. |
| Host | The Resort or Inn | Needs guests outside race season. |
| Host | The Lake Operator | Needs first-time visitors to find the water. |
Green Lake
| Group | Person | The line |
|---|---|---|
| Visitor | The Lake Weekender | Two or three days on the water. |
| Visitor | The Retreat Guest | Free time between sessions. |
| Visitor | The Culture Seeker | Concerts and markets. |
| Local | The Year-Round Resident | Wants the calendar in the quiet months too. |
| Local | The Summer Worker | Needs a plan after a shift. |
| Local | The Lake Family | Annual events that are actually for families. |
| Host | The Restaurant | Needs summer weekends filled. |
| Host | The Marina or Charter | Needs first-time visitors. |
| Host | The Arts Org | Wants a place on the desk all year. |
What we understand
The insight that makes the company.
- The calendar is already public. The pain is that it is split. Gathering it is how a new town feels alive before the first host types anything in.
- Visitors and locals want different lists in the same town. Free, family, and community are the local product. The season, the festival, and the evening are the visitor product. One app, two jobs.
- The host will pay for placement in a decision that is already happening. They should not have to pay a ticket fee to exist on a free night.
- A lake winter and a ski winter are different products. A single national headline hides that.
- A town with an announced name and an empty list is a broken promise. Midway is that promise today.
How people arrive
The trip, the share, the host.
- The morning in town. Search for what is on in that town this weekend. The desk has to be the page that answers, town by town.
- The group text. A named itinerary link. One person builds Saturday. Three people open it.
- The host’s own link. The inn, the bureau partner, and the supper club send guests to their listing. Placement only matters if the host is willing to point at it.
- The corridor. A Park City guest is one filter away from Heber. The second town is distribution for the first.
The scoreboard for fit
Park City repeat opens. A local using Free on a non-holiday week. A host order that is paid, then repeated. Until those exist, the market story is a beachhead with a full catalog, not a finished fit.