Customer journeys
Five people. Five doors. One catalog.
The same listings serve every journey. The first screen does not. A powder-day evening and a Thursday library hour are different desks on purpose.
The guest
In Park City, with a gap this afternoon and another person. They came through a lodging text or a link someone handed them. Screen: Friday desk.
ArrivesThe link opens Park City, today.Feeling: I do not have to start from a search.
NarrowsFamily, or evening. One tap.Feeling: this list is for my actual constraint.
TrustsThe card has 3:00 PM, the library, and Free. Or a printed price. Or “Via organizer,” and nothing invented.Feeling: I can say yes without a second tab.
CommitsGoing. Names the list. Sends it.Proof: a list, then a second person.
ReturnsTomorrow of the same trip, or the next trip.Proof: the same person, a later day. Not a daily habit chart.
The other person
They did not install anything. They got a link. Screen: the share sheet on the Friday desk, after Send.
OpensThe list has a name, times, and places.Feeling: I can see the day without an account.
KeepsAdds the calendar file.Proof: the open was a different person from the one who built the list.
The local
Lives or works in town. Opens it on a weekday because the visitor sites are priced for someone who flew in. Screen: Local desk.
OpensFree is already on. The headline is not “Outside first.”Feeling: this is the town’s week.
FindsStory hour, a night market, a walk.Proof: a weekday return, counted apart from weekend guests.
The inn
The front desk answers “what should we do?” Screen: Arrival.
SendsOne sentence in the check-in text. One link. Park City only.Feeling for the desk: fewer repeated questions.
KeepsThe link is still there after a month.Proof: unprompted. That is the distribution fit.
The host
A restaurant, a library, an outfitter. They do not start here. Screen: Host week, and only after guests have used the desk.
ExistsThe gather already listed them, or an editor approved a submit. The guest price is theirs.Feeling: I did not pay a ticket fee to be findable.
SeesOpens of the desk, opens of the listing, Goings. Specimen numbers on that page are examples.Feeling: I can check this.
RenewsA second week of Featured or Partner.Proof: the second payment. The first $0.99, alone, is not the proof.
Who is not on a journey this season
A person shopping a national calendar. A race fan in Elkhart, until Park City repeats. A CVB buying a widget, unless that contract is chosen as a different company. An empty Midway page. Those can stay in the catalog or the registry. They do not get a homepage in this showroom.