Park City · October
These pages sit
around today’s list.
The homepage is Park City today. You pick one card and send it to the person you came with. Here is Friday, winter, a local week, and the text a property sends. The vision deck is the meeting.
The screens below use example cards. They are not a count of who went. On 2 October 2026 the app had 3,036 listings, 61 that day, Park City 1,695.
What we would count
Five steps. Listings are not one of them.
Steps 1–3 are on the homepage. Step 4 is the winter desk and the local desk. Step 5 is the host screen. None of these numbers have been measured yet. The screens are how we intend to measure them. The public calendars behind the cards are on the system page.
Four homepages
Same brand. A different job on each door.
Home
What’s on today in Park City.
Yoocal lists the day. You pick one card. The person you came with opens the same list.
Vision
The meeting, on one screen.
The future, the Friday, and a different ask for the team, a property, a host, a paper, or an advisor.
System
The sites the desk reads.
Public calendars, and how engineering, ops, product, and design use one row.
Journeys
Guest, local, inn, second person, host.
Each journey names the screen, the feeling, and the proof.
Features
Every control has a job.
Search, time, price, Going, the list, the host week.
Brand book
Paper, ink, gold, voice.
The mark, the type, the sentences we use, the ones we do not.
Host
The week, then the second week.
A specimen report. $0.99 or $9.99 a day. A card is not charged here.
Fit
What would make Yoocal necessary.
The Friday test, and what we refuse to count as progress.
Written pitch
Scope, year, market, model, YC.
The long packet, still on this site.